OUR LATEST SUCCESS STORIES

Direct Response TV Advertising – DRTV – is efficient Media placement designed to maximize results. 

Razor & Tie Media doesn’t merely make promises – we produce measurable, provable, genuine results that help our clients build their brand, promote their products and boost revenue. We manage your media campaigns as if they were our own in house projects. We develop, implement and manage completely-customizable media plans through DRTV advertising, general media buys and hybrid media campaigns.

In order to meet the various needs and budgeting concerns of each of our clients, we maintain a consistently high level of constant communication. It is only by working closely alongside our clients that Razor & Tie Media has earned its revered industry reputation and preferential status.

Razor & Tie Media is careful to wield our marketplace clout with an eye towards increasing opportunities for our clients, and thus, ensuring that their success is our success.

Airborne

Airborne

The Challenge
How does Airborne effectively promote its Effervescent Health Formula nationally with limited marketing dollars?

The Solution
National DRTV media was an integral strategic part of a massive marketing effort for Airborne, with a 30-second DR spot used in conjunction with localized print and outdoor campaigns. In the spot a coupon offer was employed to satisfy DR requirements and the insert redemption rate was the highest ever seen by Airborne.

The Results
Sales for Airborne more than doubled – directly attributable to the ad campaign. It is currently the number one product in the cough and cold category.

Better Than Ears

Dad’s Better Than Ears

The Challenge
At first glance, the challenge was bit daunting: How does DAD’s revive sales for its nationally-distributed “alternative” dog snack whose direct competition was the canine-coveted real pig ears?

The Solution
R&T Media devised a direct response TV campaign that effectively reached the target and remained on budget. The spot was aired with a toll-free number and website URL on the most effective cable networks targeting women ages 25 to 45.

The Results
As a result, DAD’s generated more than 4,000 leads while simultaneously driving a 27% sales increase at 30 to 50% of the cost of general advertising!

Donna Richardson - Sweating In The Spirit

Donna Richardson – Sweating In The Spirit

The Challenge
To capture online sales at an effective Cost Per Action and generate a strong Return On Investment.

The Solution
Razor & Tie Media messaged the spiritual and fitness audiences through targeted newsletter & banner placements. We then arranged editorial coverage, and to ensure maximum impact, synced the article run with an advertising campaign.

The Results
The campaign exceeded ROI expectations, recouping 97% of the media spend with trackable campaign revenue.

Elmers Squeeze N Brush

Elmers Squeeze N’ Brush

The Challenge
Elmer’s Squeeze ‘n Brush is a paintbrush atop a squeezable tube of washable paint-a fun product not generally associated with a brand known for its glue. When Elmer’s needed to re-energize the product’s retail sales, they came to Razor & Tie Media for help.

The Solution
Razor & Tie Media developed a DRTV campaign to drive consumers to purchase the product at Wal*Mart stores over the Easter Holiday. The media focus was on national cable channels like Nickelodeon, ABC Family, Cartoon Network, Discovery Kids and Toon Disney outlets that provide dual coverage for both moms and kids.

The Results
The plan delivered national TV coverage at an 75%+ discount from traditional broadcast rates and delivered sales growth far above the client’s goal in fact, that goal was reached after just one week of advertising. And for Easter week, per store point of sale for Wal-Mart hit an all-time high an increase of over 50%!

Joan Baez

Joan Baez

The Challenge
We utilized advanced demographic targeting to reach political enthusiasts during the 2008 Presidential Election.

The Solution
Razor & Tie Media designed web banners with striking visuals and and strong call to action. We strategically placed the banners near relevant political, demographic, and entertainment content on HuffingtonPost.com.

The Results
The click-through rate on the advertisements were double the standard average of HuffingtonPost.com placements. The cost-free creative and Amazon affiliation increased the product’s visibility. The high revenue earned on the product exceeded the client’s Return On Investment expectations.

KB25_Cover

KIDZ BOP

The Challenge
Drive significant volume at key retail outlets, while giving the brand a high 1st week position on the Billboard Album Charts.

The Solution
Razor & Tie Media has been the DRTV agency for every signature release in the KIDZ BOP series.  For each campaign, we have built multiple custom :30 and :60 spots, and carefully targeted media to children, parents, and the co-viewing audience.

The Results
KIDZ BOP volumes 6 – 25 have all debuted in the Top 10 of the Top 200 Billboard Album Charts.  An average of 300,000 units of each album have been sold.  When TV spots are running, the whole catalog experiences an incremental lift in sales.

This Is It

Michael Jackson – This Is It

The Challenge
We planned and launched a DRTV campaign directly following his death, with a very short turnaround time.  Customers were directed to purchase the album on-line via both iTunes and a dedicated website.

The Solution
We created a :30 sec spot with highlights of the album directing the consumer to be the first to own the album, not currently available in stores.  :15 sec spots were used to expand into outlets not typically available through DRTV.

The Results
Even without a traditional retail presence, the album debuted at #1 on Billboard’s Top 200 Album Charts. Direct sales of high end packages were higher than the product featured. All Michael Jackson songs spiked on iTunes.