DIRECT PLANNING AND BUYING
Given the nature of media buying, we have taken the time to cultivate mutually beneficial relationships and networks within our industry to connect our clients with higher quality services and increased access to inventory, discounted rates, clearance, scheduling and more.
The strategy to our beneficial client-agency relationships is our careful approach of collaboration and cooperation. We can customize campaigns to meet our clients individual goals, while attending to various concerns and budgeting restraints.
Given our background and experience we can confidently navigate and seamlessly implement every aspect of media and media purchasing for your company.
Direct Response Television
Do you have a product to sell, or perhaps a brand that needs more recognition? We’ve got a proven track record of reliable Direct Response Television (DRTV) advertising campaigns designed to move your product, sell your brand and increase sales.
Print advertising is a great way to both reach a large audience and zero in on your target demographic. Utilizing this format enables you to target readers based on common interests, profession, region, or a variety of other factors.
Even with all the alternatives in today’s media, radio remains a popular choice for people in the United States. According to Arbitron’s American Radio Listening Trends report, over 94% of people listen to radio on a weekly basis.
In a digital age, an advertiser seeking to make an impact on their target audience must utilize digital advertising. Too many newly emerging companies rely solely upon grass root marketing to get their message to the buying public and get left behind.
Razor & Tie Media offers a wide range of PI solutions and can build a PI media plan using all available outlets – radio, television, print, Internet and more.
TELEMARKETING AND PRODUCTION
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Credit Card Processing & Billing
Razor & Tie has multiple payment options available for your customers – whether it is by credit card, check, or PayPal, we check, verify and process, saving time and reassuring accuracy.
E-Commerce & Fulfillment
Complete any campaign with prominent placement on two targeted, robust and secure E-Commerce websites, with included product fulfillment services.
Two highly-trafficked e-commerce websites, MusicSpace.com and KIDZBOPShop.com are available to prominently display, market & promote and sell your product.
MusicSpace.com is Razor & Tie’s main e-commerce website reaching over 2 million active users nationally, selling DR music and DVD releases, in addition to merchandise and other featured product.
Shop.KIDZBOP.com, the official store of KIDZ BOP, is specifically kid-focused and COPPA compliant.
Want to create your own dedicated website or landing page? Razor & Tie Media can do that too!
With Razor & Tie Media, you have flexibility and options with regard to the placement and promotion of your product on the proper digital medium.
Call Center Setup
Give your customers ordering options and increase order sizing with a live or automated call center for order placement and customer service.
Scripts & Dubbing
Allow us to punch up any ad campaign with compelling DRTV commercial scripts and dubbing or increase order volume with targeted sales language on our customer service phone lines.
Tracking & Reporting
The key to any successful advertising campaign is knowing how it performs. Whether it is DRTV, Radio, Digital or Print – we are able to distinctly track, evaluate and report a campaign’s performance.