Media Planning & Buying – Per Inquiry
Per Inquiry advertising (PI) – also known variously as cost per lead (CPL), pay per lead (PPL) or cost per action (CPA) – is a form of direct response marketing in which the advertiser receives free ad time and space while paying only for results.
Razor & Tie Media offers a wide range of PI solutions and can build a PI media plan using all available outlets – radio, television, print, Internet and more.
PI Packages can be structured for a variety of results: per inquiry (any response), per lead (name and contact information) – even per sale.
Per Inquiry media campaigns can be perfect for clients with a small budget looking for high returns.