Media Planning & Buying – Print
Print advertising is a great way to both reach a large audience and zero in on your target demographic. Utilizing this format enables you to target readers based on common interests, profession, region, or a variety of other factors. In addition, many publications provide readership demographics that include average household income, age, location, and spending habits.
Magazines: Offer weekly and monthly options. There are National and Local editions available for Sunday Supplements. Remnant rates are available and clearance is rarely an issue.
Free standing Inserts: This is a very cost effective way of targeting specific geographic areas to an audience that are predisposed to respond to offers.
Newspapers: Offer the shortest lead times. They are effective at targeting specific regions. Buys are flexible and positioning, day of week, size and offers are all testable.
Whether you’re not sure where to get started or already have ideas for your campaign and want to put the pieces together, Razor & Tie Media can help you determine if Print advertising would be right for your campaign.