Media Planning & Buying – Radio
Radio advertising offers your business a unique combination of high reach, high targetability, and low cost.
Even with all the alternatives in today’s media, radio remains a popular choice for people in the United States. According to Arbitron’s American Radio Listening Trends report, over 94% of people listen to radio on a weekly basis.
Every radio station appeals to its own unique demographic. Some radio stations are liberal, some conservative. There are religious stations, children’s stations, and sports stations. Other notable demographics such as age, location and income assist us in developing a targeted media plan that significantly enhances the efficiency of your advertising.
Radio spots are less expensive than television, but can still have a noteable impact on your campaign.