Vice President, Media Buying and Sales
Robin Rifkin has a wealth of expertise includes experience in direct planning and buying with a focus toward optimizing media. Her extensive background in media buying and planning includes broadcast television, radio, print media, on-line, traditional direct mail and alternative media. At Razor & Tie, she oversees the strategic direction and development of accounts as well as all campaigns including planning, negotiating/ investment to optimization and reporting.
Senior Vice President, Digital Media
With over 10 years of experience in the ever-changing digital marketing and advertising fields, Michele Debreceni has conceived, designed and launched a wide array of online media campaigns. Specializing in e-commerce and media buying, her extensive background has proven to clients that their online ad spends are integral. At Razor & Tie, Michele oversees the strategic direction and development of all digital advertising and marketing campaigns including planning, negotiating, optimization and reporting.